Canopy (Vancouver, BC)


  • Name:Fawzia Ahmad
  • Title:Development Director

Organization Address

  • Organization Name:Canopy
  • Address:1726 Commercial Drive
    Vancouver, BC V5N43A

Organization Phone

  • Main phone:6042534808

Organization Web

User Email


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  • Mission:
  • Canopy is an award winning NGO that is a powerbroker for bold environmental change. We engage CEOs and senior executives as vocal advocates for conservation and sustainability.

    Our mission is to protect the world's forests, species, and climate by collaborating with business and the public to create sustainable supply chains and innovative solutions to environmental challenges.

    Canopy currently works with ~ 750 global book publishers, magazines, newspapers, printers, and clothing brands to green their forest products purchasing, including the New York Times, Penguin-Random House, H&M, Sprint, Hearst, Scholastic and Stella McCartney. Canopy translates the purchasing influence of the forest industry’s largest corporate customers into the political and economic leverage necessary to protection in the earth’s last wild places and to catalyze innovative eco-solutions.

  • Overview:
  • What Doesn’t Show on the Price Tag: Intact forests are foundational for life on earth, they play a critical role in providing clean water, sustaining biodiversity, and for the adaptation and mitigation of the effects of climate change. The IUCN has recently warned that 23,000 species are now threatened with extinction – with habitat loss identified as a key driver. With unsustainable consumption driving the loss of the world’s remaining intact and endangered forests, it is imperative that we shift the way that we produce and consume the products we read and wear.

    Fashion increasingly has a hidden cost that doesn’t show up on the price tag. Until recently fashion designers and clothing brands were largely unaware that many of their stylish creations are made from fabric made from trees, let alone the trees of ancient and endangered forests. Canopy has found that these forests are being used in the manufacture of dissolving pulp to produce fabrics such as rayon. More than 70 - 100 million trees are logged every year by dissolving pulp mills world wide and turned into cellulosic fabrics. The use of trees in clothing has doubled in the past decade and jumped by 25% since 2013. It is projected to double again within the next decade.

    Looming on the Horizon: Dissolving pulp is a lucrative new market for the sector and has been attracting significant investor interest in recent years. Making it a rapidly emerging threat to the world’s forests, species, and climate. The results of a chemically intensive and grossly inefficient pulping process (70% of the tree is wasted in the process), dissolving pulps are the basis for a variety of products from food, to electronics, and eyewear. However, the majority is used for clothing with 80% of dissolving pulps used to make rayon, viscose, tencel, lyocell and modal— fibers that are increasingly important for the global fabric and fashion industries.

    To help prevent the projected expansion of logging for textiles, clothing brands need to be on board and advocate for change. Once apparel industry leaders start refusing to source from endangered forests, their suppliers will be motivated to find better, more sustainable, alternatives.

    World’s Endangered Forests out of our Wardrobes: The CanopyStyle campaign aims to stop clothing from becoming a new major market for forest-based fibers, reverse the clothing industry’s contribution to urban waste streams, and reduce the industry’s current impacts on endangered forests and associated ecosystem services. Canopy has introduced this ecological issue to fashion gatekeepers and trendsetters. Most have been shocked to discover the link between their latest styles and the world’s forests.

    The Customer is Always Right: With limited financial support to date, we have built impressive campaign momentum. We currently have 30 major global clothing companies and designers committed to keeping endangered forests out of the clothes we wear. They include the world’s three largest retailers, Zara-Inditex, Levi Strauss & Co., and H&M, along with Stella McCartney, EILEEN FISHER and Quiksilver. These industry leaders represent $75 billion in annual sales. We are in dialogue with an additional 40 brands and expect other commitments over the next 12 – 18 months. As we secure more clothing brands to insist on forest-free fibers we will simultaneously move the viscose supply chain out of the world’s endangered forests.

    Spotlight on Indonesia: Indonesia is home to animals that are the inspiration of storybooks, none less so than the orangutan – the orange-haired “man of the forest”. Palm oil and logging both actively impact critical habitat of tigers and orangutans and adjacent areas, and renewed government efforts to “open up” northern Sumatra’s Leuser Ecosystem with a vast network of roads for development poses a great risk to this magnificent ecosystem. Under the government’s new plan, logging stands to enjoy the lion's share of new concessions. It is with this backdrop that Canopy works with local and international NGOs in a coordinated campaign that will stop the government’s plan and keep the Leuser intact.

    The world’s voracious demand for wood-based fabrics, such as viscose is a new driver in the loss of Indonesia’s carbon and species-rich forests and undermines the cultural and economic wellbeing of communities. To address forest loss and fragmentation in Indonesia, we must change tolerance for destructive practices and ensure that large global brands use their purchasing and political influence to drive positive change. Our CanopyStyle brands have the power to spur change in the practices of leading pulp producers; and the leverage to motivate government policy and the enforcement of sustainable forest management.

  • History:
  • Canopy is an award winning environmental not-for-profit organization dedicated to protecting the world’s forests, species, and climate by leveraging corporate customer power to create sustainable supply chains, innovative solutions, and conservation on the ground. We recognize that business leaders can be powerful forces for environmental change. We currently work with 750+ of the forest industry’s largest customers and have a strong track record of wielding their purchasing influence to win significant conservation gains, and to green international supply chains.

    Over the past 16 years, Canopy has built a powerbase for systemic environmental change through the pulp/paper sector with its pioneering work to develop strong environmental champions within major brands. We develop deep and collaborative relationships with major corporate consumers to craft sustainable purchasing policies, help catalyze sustainable alternatives, and broker landmark conservation initiatives that result in large-scale forest protection. With 50% of the world’s forests logged to produce pulp and paper products, Canopy’s work to date has focused on engaging the book, magazine, newspaper, clothing, and commercial print industries.

    Best known as the organization behind the greening of the Harry Potter book series, Canopy is dedicated to translating the corporate purchasing influence of its corporate partners to leverage sustainable supply chains and forest protection on the ground. We have been a key player in large-scale conservation in the Great Bear Rainforest, Boreal Forest, and most recently Indonesia’s rainforests. Canopy has a skilled and passionate team who are dedicated to protecting the world’s wild places and species. Our work is global – both with the ecosystems we work to protect, as well as the customer companies that we engage to achieve that protection. As a small and nimble organization, Canopy brings an entrepreneurial spirit to its work and our founder and executive director is an Ashoka Fellow. Like the companies it collaborates with, Canopy can seize opportunities and respond quickly to political, market, and social changes. We are guided by the philosophy of “ask for what you want, you just might get it!” The world’s forests and species deserve nothing less.

  • Year established:1999
  • Endowment:Unknown


  • Executive / Trustee board size:4
  • Advisory board size:0
  • Staff size:10


  • Organization type:Grantseeker
  • Country of registration:United States
  • Tax Determination Letter:Received Determination Letter
  • IRS Section:501(c)(3)
  • IRS Subsection:Operating
  • Tax ID: