BikeSD Outreach (San Diego, CA)


  • Name:Samantha Ollinger

Organization Address

  • Organization Name:BikeSD Outreach
  • Address:2260 El Cajon Blvd
    San Diego, CA 92104
    United States

Organization Phone

  • Main phone:619-630-7518

Organization Web

User Email


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  • Mission:
  • To establish San Diego as a world-class bicycling city and create a more livable urban community by promoting everyday riding and advocating for bicycling infrastructure.

  • Overview:
  • Bike San Diego (BikeSD) has a bold mission that offers a remarkably simple solution to address a wide variety of complex societal problems that is affecting us all today, not to mention our future as a species . Established and focused in the city of San Diego, a city known for its beautiful ocean, varied topography and its network of freeways, BikeSD is focused on influencing and leading a culture shift away from the automobile to one that not only has significant environmental benefits, but also long lasting benefits that will connect San Diego’s many communities that have remained isolated because of historical planning and policy decisions. To support our work, we are seeking a $10,000 grant from The Lawrence Foundation to support BikeSD’s core operations.

    The organization’s approach has been to utilize the power of grassroots organizing to educate San Diegans to help influence the adoption of effective public policies and proven road design standards to transform San Diego’s city streets from one that only accommodates driving to one that offers a choice besides driving. The organization’s supporters are comprised of not just existing riders who are comfortable riding alongside speeding vehicles on roads with little to no bicycle facilities, but our supporters also include individuals who have no interest in bicycling but see accommodating bicycle travel as a worthwhile goal that the city ought to focus on as increasing bicycling makes for better quality of life.

    As an organization, our approach to address the daily traffic crash epidemic is by considering it a serious flaw within our transportation’s design system as opposed to considering them as random accidents that are unavoidable. This approach has ensured that our work includes a broad base of supporters that believe in our mission and desire for us to succeed in meeting it. Re-design of our entire street network so that everyone, from children to the elderly can travel safely by bicycle or on foot, can only happen with sustained, focused and strategic focus. We hope that The Lawrence Foundation will consider funding our work..

  • History:
  • In the fall of 2012, BikeSD was co-founded by the current executive director, Samantha Ollinger. Ollinger immigrated from India to the U.S. at age 17 and worked her way through college prior to moving to San Diego where she had to come to terms and accept that, despite its world-renown good weather, the city was not hospitable for everyday cycling trips. Combined with the city’s natural physical barriers that include, canyons, lakes, rivers, mesas and mountains along with the city’s man-made barriers of freeways and wide streets that induced high speed driving and almost non-existent bicycling facilities, the city’s roads were barriers to mobility to anyone who wanted to walk or ride a bicycle - either for environmental, health, financial or simply pleasurable reasons. In 2009, Ollinger along with two friends created a blog to understand and educate San Diegans that was hungry to understand San Diego’s auto-centric built environment. That blog eventually became the primary communication tool to educate the public about the organization’s work when Ollinger and a friend created a non-profit, BikeSD, to advocate for change to enable transportation choices alongside sound environmental policies. Today, the blog serves as not only a primary communication tool, but it also acts as a transparency tool for the broader public to understand and contribute toward the organization's mission focused outcomes.

    In the summer of 2015, the BikeSD board adopted the organization’s first 5-year Strategic Framework that would guide the organization’s advocacy and programmatic work for the next five years. While the organization is laser focused on a singular mode of transportation, bicycling, the board understood the transformative effects that bicycling has on society from both an environmental perspective as well as a healthy and equity perspective. Furthermore, the board reaffirmed the organization’s commitment to ensuring gender parity both within its leadership and within its outcomes - a rarity amongst BikeSD’s peer organizations both regionally and nationally. This reaffirmation is significant because women are considered an “indicator species” for bike-friendly cities as women’s predilection to avoid risk translates into avoiding bicycling. In order to work toward creating a city that is safe for everyday cycling and everyday trips, women’s needs have to be considered and addressed systematically. Cities with high rates of bicycling often have not only a higher bicycling population than driving or transit, but a higher percentage of women riding the bicycle.

    The organization was founded to marry urban planning, public policy and civic engagement toward a singular outcome: transforming San Diego into a world-class city for bicycling. While narrow in scope, this laser beam focus ensures that the effects of the organization’s work will benefit not just its core constituency of existing bicycle riders, but also the broader San Diego community that will find bicycling more hospitable once the city's streets are conducive to cycling. This alongside San Diego’s commitment to addressing the global call to act on Climate Change while ensuring that regional goals on safety, health and sustainability are met is what makes BikeSD a unique organization.

    Today, BikeSD, an organization that began with a bold vision but zero supporters in 2012, counts over seventeen hundred supporters in its base of constituents. Having attained policy wins both small and significant, the board of BikeSD along with its small staff and its many volunteers is eager to move forward in aiming for higher goals and additional public policy wins.

  • Year established:2012
  • Endowment:Unknown


  • Executive / Trustee board size:4
  • Advisory board size:7
  • Staff size:2


  • Organization type:Grantseeker
  • Country of registration:United States
  • Tax Determination Letter:Received Determination Letter
  • IRS Section:501(c)(3)
  • IRS Subsection:None
  • Tax ID: